Craig Woolley

Craig Woolley is an experienced marketing professional with a strong background in shopper marketing and brand activation. Currently serving as the Marketing Activation Director and Head of Shopper Marketing at The HEINEKEN Company since January 2019, Craig also holds the position of Head of Shopper Marketing at Coca-Cola European Partners since April 2016. Prior roles include Head of Marketing & Activation at RB from 2014 to 2016, as well as various roles at Coca-Cola Enterprises between February 2009 and May 2014, including Shopper Marketing Controller, Multiple Retail Sales Manager, and Energy Brand Manager for Monster and Relentless. Craig Woolley earned a Bachelor's Degree from the University of Bedfordshire between 1997 and 2000.