Daniel Salem

Daniel Salem is an experienced marketing professional with a strong background in brand management and trade marketing within the fast-moving consumer goods sector. Currently serving as the Desperados Global BTL Communication Manager and Global Category Manager at The HEINEKEN Company since October 2022, Daniel develops global category strategies and establishes supplier relationships to support diverse markets. Prior experience includes leadership roles as National Trade Marketing Manager at HEINEKEN Hungária, where Daniel led a team in executing channel strategies, and various positions at PepsiCo and British American Tobacco. Daniel holds a Master of Science in Marketing from Corvinus University of Budapest and received recognition as the Best FMCG Brand or Trade Marketer of the Year in Hungary in 2022.