Guilherme Bailão

Guilherme Bailão is an experienced marketing professional currently serving as the Director of Brand Experience & Sponsorship at The HEINEKEN Company since January 2019. Previously held the position of Group Account Director at BFerraz from 2015 to 2018, managing notable brands such as Antarctica, Cartoon Network, and Absolut. Prior roles include Client Services Director at Bullet®BR and Accounts Director at B/Ferraz, along with account management positions at SD Comunicação and SM Comunicação Estratégica. Guilherme began a career in competitive intelligence and marketing consultancy at Madiamundomarketing. Educational credentials include an MBA in Marketing from ESPM Escola Superior de Propaganda e Marketing and a Bachelor's degree in Communication from Pontifícia Universidade Católica de Campinas.