Karisma Prawira Sudarma

Karisma Prawira Sudarma currently serves as the Global eRetail Manager at The HEINEKEN Company. Prior to this role, Karisma held positions such as Head of Digital Commerce at Multi Bintang Indonesia, Senior Brand Manager at British American Tobacco, Channel Activation Manager at Coca-Cola Europacific Partners, and Retail Buyer & Brand Manager at Asiana Group. With a background in Industrial and Product Design, Karisma also holds a Master's degree in Brand Management. Throughout their career, Karisma has demonstrated a strong track record of driving revenue growth, implementing successful marketing strategies, and leading agile projects.