Vaishali Sachdev

Vaishali Sachdev is an accomplished marketing technology and data-driven marketing leader with extensive experience in various roles since 1998. Currently serving as Global Director of Marketing Technology and Data Partnerships at The HEINEKEN Company, as well as the Global Head of Data-Driven Marketing, Vaishali has demonstrated expertise in leveraging data for strategic marketing initiatives. In addition, Vaishali holds a position on the Supervisory Board of Mauritshuis, enhancing the governance of an institution renowned for its collection of Dutch Golden Age paintings. Previous roles include Global Head of e-commerce and Marketing & Communications Director at Randstad, where significant contributions were made in digital strategy and performance marketing. Educational credentials include an MBA with a specialization in Marketing from INSEAD and a BA in Economics and Engineering Sciences from Dartmouth College.