HEINEKEN Vietnam
Phương Trang is a skilled professional currently serving as a Consumer Experience Manager at HEINEKEN Vietnam since February 2025, with a focus on consumer behavior and strategy consulting. Previous experience includes roles as a User Conversion and Retention Manager at VieON, a Brand Manager at UNIBEN Joint Stock Company, and a Senior Planning Manager at Mindshare, all emphasizing customer insight and marketing strategy. Phương's career began at DatVietVAC Group Holdings, where positions ranged from Digital Manager to Senior Digital Planner, showcasing a robust background in integrated marketing communications and data analysis. Phương Trang holds a Bachelor's Degree in International Business/Trade/Commerce from Foreign Trade University, completed in 2014.
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HEINEKEN Vietnam
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About HEINEKEN Vietnam HEINEKEN Vietnam is a successful joint venture between HEINEKEN and SATRA (Saigon Trading Group). The company has a proud history of over 30 years – growing from the first brewery in Ho Chi Minh City in 1991 to 6 nationwide with over 3,000 employees today. We take Vietnamese people on our growth journey in the country. We are currently creating 246,000 jobs across the value chain, contributing an equivalence of 1.04% of Vietnam’s total GDP to the local economy and are among the country’s top taxpayers. As a relentlessly innovative company, we combine international expertise with the local know-how and talent; and have been delighting Vietnamese consumers with a wide product portfolio for a variety of local tastes and drinking occasions, including Heineken®, Tiger, Larue, BIVINA, Bia Viet, Strongbow and Edelweiss. Many of our beers are innovations made exclusively for Vietnam and by Vietnamese brew masters. Sustainability and responsibility are the way we do business at HEINEKEN Vietnam. From day one, we have been committed to “Brewing a Better Vietnam”, and for 7 consecutive years 2016 – 2022, we have been recognized by the Vietnam Chamber of Commerce and Industry (VCCI) as one of the top 3 most sustainable companies in the manufacturing sector. Currently 96% of the energy powering our breweries is renewable and 100% of our waste and by products are reused and/or recycled. We are also passionate about advocating responsible consumption and addressing drink driving in Vietnam, and in 2020 introduced Heineken® 0.0 to support the Government’s efforts in this area. To know more about us, please visit http://heineken-vietnam.com.vn/