Adriana Teixeira

Adriana Teixeira is an accomplished professional in brand communication and public relations, currently serving as the Head of Brand PR, Communities & Influence at The HEINEKEN Company since July 2022. Adriana has held various key positions in reputable organizations such as Fundação Armando Alvares Penteado, Lojas Marisa, Grupo Boticário, Pernod Ricard, adidas, Novelis, Kraft Foods Brasil, and Rede Record. With extensive experience in shaping brand narratives, executing complex marketing strategies, and engaging with diverse audiences, Adriana has developed a strong focus on earned media, influence marketing, and cultural storytelling throughout a dynamic career. Academic credentials include a Bachelor's degree in Journalism from Faculdade Cásper Líbero and a Certified Business Administrator in Marketing from Ibmec, complemented by additional certifications in influence and relevance for brands.