Carina van der Linde

Carina van der Linde has extensive experience in global sponsorship and event management, currently serving as Global Sponsorship Events Lead and Global Senior Sponsorship Manager at The HEINEKEN Company since January 2015. Key projects include overseeing major events such as the UEFA Champions League Finals, UEFA Women’s Champions League Finals, and various Formula 1 activations. Previously, Carina held roles at Red Bull from August 2007 to January 2015, where responsibilities included managing national sports events and supporting project planning. Carina began a career in sports with a Bachelor's degree in Sport Management & Marketing from Amsterdam University of Applied Sciences and has contributed to significant sports initiatives throughout the years.