Darya Barouskaya-Groeneweg

Darya Barouskaya-Groeneweg has extensive experience in the beverage industry, currently serving as Innovation Manager Europe at The HEINEKEN Company since August 2008. In this role, Darya leads transformative multi-market innovations and has held several significant positions, including Global Innovation and Category Manager for Zero Alcohol Beverages, where responsibilities included defining business growth opportunities and overseeing product innovation development. Darya has also managed the International Brands Portfolio at HEINEKEN Europe Export & Global Duty Free, focusing on portfolio growth across over 30 export markets. Prior experience includes roles as Group Brand Manager for Premium Brands and Brand Manager for Local & Licensed Brands at HEINEKEN, as well as serving as an Account Director at Publicis Groupe. Darya holds a certification from Hult Ashridge Executive Education, completed in 2017.