Florentine Hasselaar

Florentine Hasselaar has extensive experience in digital growth and transformation within the beverage industry, currently serving as the Digital Growth & Transformation Manager for the AME region at The HEINEKEN Company since June 2017. This role involves driving the digital business growth and transformation roadmap across operating companies. Previous positions at HEINEKEN include roles such as Digital Growth & Transformation Champion for the APAC and Americas regions, Manager of Digital Acceleration for the On Trade eB2B team, and Digital Growth Marketeer. Florentine's earlier career includes a Junior Eshop Specialist role at Ahold Delhaize and a Research Associate position at HILLARY STEP, complemented by leadership experience as a Fulltime Board Member at G.S.C. Vindicat atque Polit. Florentine holds a Master's degree in Business Administration from Vrije Universiteit Amsterdam and a Bachelor's degree in International Business from the University of Groningen, along with additional education at Stellenbosch University.