Igor Vranjkovic

Igor Vranjkovic is an accomplished marketing professional with extensive experience in brand management. Currently serving as the Marketing Director at The HEINEKEN Company since July 2018, Igor oversees the Mainstream portfolio, including local and international brands such as Zaječarsko, Laško, and Amstel. Responsibilities include preparing strategic brand plans, implementing 360° campaigns, and optimizing brand profitability. Previously, Igor held roles at L'Oréal as a Senior Brand Manager for Garnier Hair Care and at Henkel where Igor progressed from Assistant Brand Manager to Brand Manager, achieving significant market leadership with the Persil brand. Igor's educational background includes a Master's degree in Marketing Engineering and participation in the Heineken Future Leaders Program.