Jackie Checho

Jackie Checho is a seasoned media professional with extensive experience in various leadership roles across prominent advertising agencies. Currently serving as a Senior Media Manager at The HEINEKEN Company since August 2021, Jackie has a proven track record in strategic media planning. Prior roles include Director of Planning at dentsu luxe, overseeing campaigns for LVMH - Hennessy, and Associate Director of Communication Planning at Carat, managing clients such as Mondelez and P&G. Jackie also holds a background in communications planning, having worked with global brands like Mastercard and Diageo, and has earlier experience in media planning with clients including McDonald’s and Nestlé. An alumnus of Syracuse University with a B.A. in International Relations, Spanish, and Marketing, Jackie continues to drive innovative media strategies in the industry.