Joe Baker is a Sr. Manager of Consumer Data Strategy at Heineken, where they currently leverage their expertise in data-driven marketing. Previously, Joe held various roles in consumer engagement and digital strategy at companies such as Blue Hour Studios and Horizon Media, managing campaigns for notable clients across multiple sectors. Joe's early career included positions in retail management and media planning, laying a strong foundation in customer relations and inventory management. They earned a B.S. in Marketing from Fordham University in 2013.
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