Kate Verdin

Kate (Navratil) Verdin is a seasoned marketing and licensing professional with a robust background in commercialization and digital innovation management. Currently serving as Manager of Marketing Commercialization at The HEINEKEN Company since February 2020, Kate oversees POSM order processes and collaborates with cross-functional teams to develop effective programming menus. Prior roles include Manager of Digital Innovation, where focus was on business partnerships and project leadership, and Manager of Merchandising Solutions, emphasizing thematic POS development. With experience at Earthbound and Nicole Miller, Kate has demonstrated expertise in licensing strategy and e-commerce management. A graduate of Indiana University with a Bachelor of Arts in Communication and Culture, Kate possesses a comprehensive skill set in brand strategy, relationship management, and project coordination.