Matilda Forss

Matilda Forss is a seasoned marketing professional with extensive experience in brand management and public relations. Currently serving as a Brand & Customer Marketeer at The HEINEKEN Company since January 2023, Matilda develops comprehensive ATL, BTL, and PR strategies, identifying business opportunities for innovation. Previously, as a PR Manager at L'Oréal from July 2019 to January 2023, Matilda managed notable brands including L’Oréal Paris and Maybelline, overseeing PR events and brand growth initiatives. Earlier roles at L'Oréal also included Market Brand Manager positions for L'Oréal Paris Makeup and NYX Professional Makeup, where Matilda orchestrated product launches. Matilda started the career at Samsung Electronics Nordic, contributing as a Nordic Channel Marketing Coordinator and Marketing Assistant from June 2017 to July 2019. Matilda holds a Bachelor of Science in Business Management from BPP University, earned between 2014 and 2016.