Ozlem Karacaoglu

Ozlem Karacaoglu is a seasoned marketing and strategy executive with over 18 years of experience, including 15 years in the fast-moving consumer goods (FMCG) sector. Currently serving as the Head of Trade and Brand Marketing at The HEINEKEN Company, Ozlem leads a diverse team and drives significant market share growth across various channels. Previously, they held multiple roles at The HEINEKEN Company, achieving outstanding brand power and successful product launches. Ozlem also has a background in procurement and brand management from previous positions with companies like Yorglass and Skechers. They earned a Master's degree in Business Administration and a Bachelor's degree in Economics from Dokuz Eylul Universitesi.