Wilben Bohac

Wilben Bohac is a seasoned professional with extensive experience in customer care, digital transformation, and commercial development, currently serving as Sr. Manager - Customer Care & Telesales at The HEINEKEN Company since October 2018. In this role, Wilben oversees customer service evolution and telesales operations, focusing on enhancing digital sales that account for up to 70% of gross merchandise value in Brazil, while implementing customer-centric digital features and loyalty programs. Prior to joining HEINEKEN, Wilben worked at Vivo (Telefônica Brasil), where responsibilities included coordinating demand and sales planning, leading strategic meetings, and negotiating significant rebates with suppliers. Educational qualifications include a recent degree in Strategic Marketing Management from Ohio University, a post-graduation in Marketing from ESPM, and an engineering degree from UFSCar. Additionally, Wilben is a trained chef with a professional culinary degree from the Instituto de Gastronomia das Américas.