Felicia Widström

Felicia Widström has a diverse work experience spanning various roles in marketing and customer engagement. Felicia started their career in 2014 as a Salesperson with responsibilities at Circle K, where they quickly progressed to a Sales role with additional responsibilities. In 2017, they worked as a PR Coordinator at Lössummer, a student newspaper, where they focused on marketing and increasing readership. Felicia also gained experience in event management and serving as an Event Personnel and Waitress at Conventum. In 2018, they took on the role of a Social Media and Event Assistant at StudentConsulting, where they managed social media platforms, organized events, and represented the company at Örebro University.

Felicia'smarketing career began in 2018, when they worked as an intern in sales and marketing at Think Happy Thoughts AB. Felicia also worked as a Retail Sales Assistant at Vero Moda during the same year. In 2019, they joined NA-KD.com as a Collaboration Marketing Intern, assisting the Collab Brand Managers in influencer collaborations and marketing campaigns.

From 2019 to 2021, Felicia worked as a Content Manager at Albert AB, where they were responsible for all external communications, including social media, paid advertising, website copy, collaborations, and newsletters. Felicia then transitioned to the role of Marketing Coordinator, overseeing daily marketing operations and projects, acting as a central point of contact for the marketing team and external partners.

Since April 2022, Felicia has been serving as a Senior Marketing Coordinator and Customer Engagement Lead at Albert AB. In addition to their responsibilities as a marketing coordinator, they manage a cross-functional team dedicated to increasing customer engagement and achieving goals related to product activation, habit creation, and churn reduction. Felicia is also responsible for KPIs, strategy, and project management.

Throughout their career, Felicia has demonstrated strong coordination, leadership, and communication skills, contributing to the success of various marketing initiatives and projects.

Felicia Widström has a Bachelor's degree in Medier, kommunikation och PR from Örebro University, which they obtained from 2016 to 2019. Prior to their bachelor's degree, they attended Karlstad University in 2013 to study Projektledning, marknadsföring, but it is unknown if they completed a degree in that field. Felicia also attended Thoren business school Örebro from 2010 to 2013 and received a diploma in gymnasieekonom, focusing on the business program. In addition to their formal education, Felicia Widström has obtained certification in Digital marknadsföring from Google EMEA in July 2019.