Elizabeth Paul

About

Elizabeth Paul is currently the Head of Marketing at HeleCloud. Prior to this, they were the Senior Marketing Manager EMEA at IGXGlobal, a subsidiary of ePlus inc. Elizabeth was responsible for developing the marketing strategy at IGXGlobal with a focus on delivering incredible experiences for customers, creating a brand story and generating new business opportunities.

Elizabeth was instrumental in building the IGXGlobal brand from scratch, developing a new GTM messaging of ‘The Future Belongs to The Fast’ and a compelling visual identity spanning all online & offline media. Elizabeth also spearheaded the development of the new IGXGlobal website; reimagining the look and feel, digital content and user experience. As a result of Elizabeth’s efforts, web traffic increased by 326% & page views by 175%.

In addition, Elizabeth created the IGXGlobal customer reference programme, securing testimonials with top clients to showcase our areas of expertise. Elizabeth was also successful in securing $100k+ in Market Development Funds (MDF) from strategic vendors annually to build creative, ROI focused marketing campaigns and events.

Elizabeth Paul studied at Loughborough University, where they obtained a BSc (Hons) in Computer Science. Elizabeth also holds certifications from QA Ltd in BCS Foundation Certificate in Agile and Prince2 Foundation & Practitioner qualified.

Their manager is Dob Todorov, CEO & Chief Cloud Officer. Some of their coworkers include Ivaylo Vrabchev - Head of Professional Services, Ivelina Ivanova - Head of Human Resources, and Stefan Bumov - Deputy CEO & COO.