Jennifer Ackerman

Jennifer Ackerman is a seasoned marketing professional with extensive experience in acquisition and retention strategies across various industries. Currently serving as the Director of Acquisition and Retention Marketing for Helen of Troy since February 2022, Jennifer manages a multi-million dollar budget and oversees marketing initiatives for brands such as Hydro Flask, OXO, and Osprey. Prior roles include Director of Growth Marketing at Unilever Prestige, where Jennifer led global media strategies, and Senior Manager of Global eCommerce and Digital Marketing for Smashbox at The Estée Lauder Companies Inc. Additional experience includes positions at Beautycounter, DITA EYEWEAR, Creative Teaching Press, and Blossom Footwear, showcasing strengths in digital marketing, customer acquisition, and campaign optimization. Jennifer holds a B.S. in Animal Science from California State Polytechnic University-Pomona.