Shay Summers

Director Of Market Strategy And Planning at Helen of Troy

Shay Summers, MBA, currently serves as the Director of Market Strategy and Planning at Helen of Troy since May 2024, previously holding the role of Director of Sales, Channel Development at SharkNinja. With extensive experience in trade marketing, channel management, and sales, Shay has directed significant initiatives at Helen of Troy's beauty division, managing a $500 million portfolio, and led marketing strategies for Fellowes Brands' Business Machines with full P&L responsibility over $120 million. Prior experience includes key account and market development management roles at Robert Bosch Tool Corporation, and a range of sales and product management positions at CDW. Educational qualifications include an MBA from DePaul University and a BA in Communication from Western Illinois University.

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