Michael Bach Elkjær

Michael Bach Kjeldsen Elkjær is an experienced professional in digital marketing, specializing in Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and data analytics. Currently serving as the Consent, Analytics & Data Activation Lead at Helion B2B since August 2023, Michael previously held several key positions including Performance Director at Orchestra A/S and Principal Business and Functional Specialist at Danske Bank. As the founder and senior partner of mchl media since 2002, Michael provides freelance consulting on e-commerce and internet marketing. Michael possesses a degree in Business Communications from Aarhus University and has completed project management training at Ledernes KompetenceCenter.