Helium
Vivek Suryarao is a web analytics professional with extensive experience in data analysis, reporting, and tag audits. Currently serving as an Insights Senior Analyst at Helium since October 2020, Vivek previously held the position of Associate Process Manager at eClerx, where duties included designing interactive Excel dashboards and managing Adobe Site Catalyst activities for a leading global bank. Earlier roles include MIS Executive at e-Emphasys Technologies, where Vivek handled data reconciliation and reporting, and Analyst at Quattro FPO Solutions, where responsibilities encompassed sales tax returns and client deliverables. Vivek holds a PGDM in IT Project Management from Welingkar Institute of Management and a Bachelor's degree in Accounting and Finance from the University of Mumbai. Proficiency in various Adobe Analytics tools enhances Vivek's capability in data management and analysis.
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Helium
Helium is a digital marketing personalisation consultancy that aims to fuse digital, data and design to deliver personalisation programs at scale. Our aim is to integrate data and experience to drive conversion, improve retention, and optimise marketing budgets. We believe providing personalised experiences will help businesses achieve sustained competitive advantage.