Viivi Holopainen

Viivi Holopainen is an experienced marketing professional currently serving as the Marketing Manager for Škoda at Helkama-Auto Oy since December 2022, also holding the position of Interim Marketing Manager for Škoda. Previously, Viivi led the Marketing and Call Center teams at Lumon Suomi from October 2019 to August 2022, overseeing both B2C and B2B marketing strategies. Prior roles at Posti Group Oyj included Campaign Marketing Lead and Senior Marketing Manager for Postal Services, focusing on B2C and B2B marketing management with an emphasis on digital services. Viivi's early career spanned various roles at Dagmar from 1999 to 2016, including Strategic Planner and Media Planning Manager. Viivi holds a Bachelor's degree in Business, Management, and Marketing from Karelia University of Applied Sciences and completed further education at Haaga-Helia University of Applied Sciences.