George Spiliopoulos

George Spiliopoulos has a diverse work experience spanning various industries and roles. George is currently serving as the Chief Marketing Officer at Hellas Direct since June 2022.

Prior to that, they worked at The HEINEKEN Company from 2016 to 2022, holding multiple positions. George started as a Senior Brand Manager for ALFA Beer (Lager, Weiss, Alcohol-Free, Strong) and subsequently became the Senior Brand Manager for Local Brands. In this role, they were responsible for brand and business KPIs, brand strategy, communication development, new product development, and team development. George also played a key role in the successful launch of MAMOS and a new Local Craft proposition called NYMFI.

Before joining The HEINEKEN Company, George worked at Nike as a Football & Sportswear Brand Executive from 2013 to 2016. George was responsible for developing and implementing marketing plans, driving consumer engagement and sales, and aligning with Europe Category Directors.

Prior to Nike, they worked at The North Face, a VF Company, from 2007 to 2013. George held the position of Marketing Coordinator & Retail Supervisor, where they managed brand implementation, trade marketing, athlete teams, events, and retail operations.

George also had brief stints at Vans as a Marketing Coordinator, OAED as an Employment Consultant, Swissport as a Passenger Service Agent, and another role at OAED as an Administrative Employee.

Overall, George Spiliopoulos has extensive experience in marketing, brand management, strategy, and team leadership, with a strong focus on driving business growth and consumer engagement.

George Spiliopoulos has a Master of Business Administration (MBA) degree from Alba Graduate Business School, which they completed from 2006 to 2007. Prior to that, they obtained a Bachelor's degree in Sociology of Religion from Ethnikon kai Kapodistriakon Panepistimion Athinon, where they studied from 2001 to 2005. In addition to their formal education, George has obtained several certifications, including "Sales: Business to Consumer Online Sales," "Leading Inclusive Teams," and "Super Connecting: The Secret of Professional Networking." These certifications were obtained from LinkedIn in March and April 2022.