Alexander Hars

Alexander Hars is a seasoned executive with extensive experience in e-commerce and entrepreneurship. Currently serving as Chairman of the Board at Go North Group and Desenio AB, Hars focuses on brand acquisition and scaling within the online marketplace. As CEO of Alva, Hars oversees the production of premium organic bed linen and towels. Additional roles include board member at Zalster, ambassador and mentor at Chalmers Ventures, and past chairman at Pet Media Group and Winningtemp AB. Hars holds a Master's degree in Computer Engineering from Chalmers University of Technology, attained from 1997 to 2001.