Peter van der Schaaf

Chief Culture Design at Helloprint

Peter van der Schaaf has an extensive work experience in various roles and industries. Peter started their career as a Graphic Designer intern at Mid-Town Records in 2001 and later became the Assistant Shop Manager and then the Shop Manager.

In 2008, Peter joined Hilton Abu Dhabi as an Instrumentalist, where they introduced European sounds to the outlets and handled music responsibilities in Hilton venues.

Peter also worked as a Creative Director at PSS Emirates from 2008 to 2013, where they contributed to the brand identity, corporate videos, copywriting, and social media.

Peter then joined Dubai World Trade Centre as an Instrumentalist in 2011, followed by a role as a Lead Multimedia Designer at Grafenia plc from 2012 to 2014, where they were responsible for marketing designs, e-mail campaigns, in-house media, and multimedia productions.

In 2014, Peter joined Helloprint as a Multimedia Designer and later became the Lead Multimedia Designer and Chief Culture Design. Peter was involved in marketing design, multimedia production, and social media management.

In 2019, they founded Ghettoblaster United, an avant-garde audio-visual collective with expertise in the electronic music industry, art direction, and branding.

Lastly, Peter worked at Citylife as a Videoproducer & Photographer and later as a Brand Strategist & Content Creator, contributing to brand strategy and content creation efforts. Overall, Peter has a diverse set of skills including visual communication, graphic design, multimedia design, video production, music production, and copywriting.

Peter van der Schaaf has a diverse education history. Peter obtained a Bachelor of Multimedia Design from Grafisch Lyceum Rotterdam from 2004 to 2005, where they specialized in Intermedia/Multimedia. Prior to that, they completed a Bachelor of Graphic Design from the same institution, also at Grafisch Lyceum Rotterdam, from 2000 to 2004, with a focus on Graphic Design.

Before pursuing their graphic design studies, Peter van der Schaaf attended HES Rotterdam from 1999 to 2000, where they studied Economics & Logistics. Additionally, they completed their secondary education at Comenius College from 1993 to 1999.

In terms of certifications, Peter obtained a certification in Multimedia Design from Grafisch Lyceum Rotterdam in May 2005. Peter also earned a certification in Grafisch Vormgeven from the same institution, although the specific month and year of completion are not provided.

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