Aleksandra Stanisheva

Aleksandra Stanisheva is an experienced marketing professional with a career spanning over a decade at Helly Hansen, currently serving as the Regional Marketing Manager for Continental Europe and Export since September 2012. In previous roles, Aleksandra has developed and coordinated regional marketing campaigns, localized global marketing initiatives across multiple countries, and managed trade fair projects including ISPO. Aleksandra's expertise includes budget management, public relations agency coordination, and the alignment of marketing strategies with sales objectives in Hungary, Poland, and the Czech Republic. Additionally, Aleksandra gained foundational experience through internships in marketing and sales at Sopharma and Mobiltel. Educational qualifications include a Master of Science in Marketing Management and a Bachelor of Science in International Economics and Management from Università Bocconi, complemented by studies in International Business Administration at Central European University.