Martin Leinar is an experienced marketing analytics professional currently serving as the Global Consumer Insights Manager at Helly Hansen since December 2023. Prior to this, Martin held various leadership roles at Japan Tobacco International (JTI) from January 2012 to December 2023, including Marketing Analytics and Forecasting Manager for Germany, Insights Mapping Manager for the Asia Pacific Region, Strategic Insight Manager for Scandinavia, and Strategic Insight Manager for Sweden. Responsibilities included developing market analytics capabilities, leading business forecasting, and providing consumer insights to inform strategic business decisions. Martin has a Master of Science in Finance from Lund University and completed executive education at Hult Ashridge.
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