Susanne Larsen

Susanne Larsen is an experienced merchandising professional currently serving as Merchandising Manager & Test Lead and eCommerce Merchandising Manager for EU & ROW at Helly Hansen, where responsibilities include conversion rate optimization (CRO), online merchandising, and campaign planning. Prior experience includes roles as E-commerce Executive at The Sports Edit, where duties involved visual merchandising, SEO, and customer retention, as well as E-commerce Content Assistant at Laura Ashley, focusing on online brand alignment and website management. Additional experience encompasses marketing roles in various organizations, an internship at Dorchester Collection, and event coordination during studies at Kingston University. Educational background includes a Bachelor of Science in Marketing Communication and Advertising from Kingston University, participation in an exchange program at Victoria University, and courses in design and fashion management.