HELO
Phoebe Victoria Smith is a highly experienced professional in the field of interactive production and immersive experiences, serving as Partner and Managing Director for the UK at HēLō since August 2017, where the focus is on creating dynamic experiences across various mediums. As Founder of SECT since May 2017, Phoebe collaborates with interdisciplinary artists to develop unique immersive environments. Phoebe's prior role as Senior Producer at onedotzero involved integrating art, entertainment, and technology, including significant projects like the £20 million 'Illuminated River' tender and kinetic art installations for a property development in Osaka. Additional experience includes working as Interactive Producer for GMR Marketing, delivering technology showcases and visitor experiences, and serving as Head of Events at Louise Blouin Media, where commercial projects were executed for notable clients. Phoebe holds a BA (Hons) in History of Art & Visual Culture from The Open University.
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HELO
We create moving experiences that connect brands with their consumers by bringing together the best in creative strategy, storytelling, production, and event design. In just our first three years, we won 13 Cannes Lions including Gold Lions in Promo & Activation, Production, Entertainment, and Cyber, an AICP Gold for Production, and were named MOST NEXT in the AICP NEXT Awards, recognizing the most innovative, forward-thinking work in the industry. With our willingness to tackle even the trickiest productions, AdAge named us a Production Company Standout. We've built a reputation by pulling off the 'not-been-done-before' things, and we wouldn't want it any other way.