Theresa Smith

Theresa Smith is a seasoned professional in analytics and optimization with extensive experience across multiple industries. Currently serving as the Director of Site Analytics and A/B Testing Strategy at Helzberg Diamonds, Theresa previously held several roles at Further, where responsibilities included managing Fortune 100 clients' applied analytics and optimization practices. At FunnelEnvy, Theresa contributed to Predictive Revenue Optimization and led client success initiatives. Theresa's earlier experience includes management positions at Kohl's Department Stores, where efforts focused on omni-channel analytics, and a role as a Web Merchandise Intelligence Analyst at freshpair.com. Theresa holds a Bachelor's Degree from the Questrom School of Business at Boston University, with a concentration in Organizational Behavior and research in Online Marketing and SEO.