Héma-Québec
Mounia Serhrouchni is a seasoned marketing professional with extensive experience in brand management and digital marketing. Currently serving as the Chef of marketing de marque et produits sanguins at Héma-Québec since January 2022, Mounia previously held notable positions such as Senior Digital Marketing Strategist at Postmedia Network Inc. and Senior SEM Strategist at Dialekta. Mounia has a strong foundation in coaching, PPC campaign strategies, and performance analysis, developed through roles as a consultant and trainer since 2015, and as a Google Trainer from 2010 to 2015. Mounia's academic credentials include a DESS in Marketing from École des sciences de la gestion (ESG UQAM) and a Master's in Strategic Management from ESCG.
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Héma-Québec
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Héma-Québec’s mission is to efficiently meet the Québec population’s needs for blood and other high-quality biological products of human origin.