Joel Bergman

Joel Bergman is currently the Head of CRM at Hemköp and possesses a strong business background in marketing, loyalty, digital, and e-commerce sales. Previously, they served as the Head of Loyalty at Scandic Hotels, leading customer loyalty initiatives and digital development projects. Their experience also includes significant roles in marketing and e-commerce at TGI Fridays and Springtime Group, where they achieved notable increases in sales and customer engagement. With a Master’s in International Marketing & Business Administration from Uppsala University, Joel has developed a robust skill set as an experienced leader of agile and global teams.