Anneli Gustafsson

Anneli Gustafsson has extensive experience in visual merchandising, currently serving as the Visual Merchandising Team Lead at Hemtex AB since August 2007. In this role, Anneli is responsible for team leadership, product placement, content management, and the overall store concept, with a focus on creating inspiring and commercially effective visual displays for both the store and campaigns. Prior to joining Hemtex AB, Anneli was a visual merchandiser at JC Jeans Company from 1996 to 2007, further developing expertise in the field.