Joe Carter

Joe comes from the world of traditional and digital media. On the traditional side, Joe worked in broadcast television at CNN, NBC, FOX and CBS as a sports/news anchor and reporter. Joe spent the first 16 years of his career in front of the camera covering some of the biggest stories in sports and news.

His digital media experience comes from the first company he founded and ran, Hencar. Joe started Hencar as a production company focused on developing video content for digital platforms. As more and more of Hencar’s clients asked for methods to gain ROI around their video content the company added additional digital services. That paved the way for Joe and his team to master marketing and monetization of digital content.