Eileen Dory Frasca

Eileen Dory Frasca is a seasoned professional in category management and shopper insights, currently serving as Lead Strategic Shelf Management at Henkel since July 2010. Eileen leads teams focused on various channels, including grocery and drug, for Henkel Consumer Brands, overseeing significant clients such as Publix, Walgreens, and CVS. Eileen has a strong background in management roles at Henkel, previously covering the Grocery Channel and managing category development teams. Eileen is also the Co-Owner and CEO of Twins Eating House, a restaurant established during the global pandemic, which achieved sales projections in its first year and exceeded them in its second year. Prior to Henkel, Eileen gained valuable experience at Pepsi-Cola, ACNielsen, and BBDO, with educational credentials including an M.A. in Industrial/Organizational Psychology and dual B.A. degrees in Psychology and Sociology from Hofstra University.