Madeline Igo

Madeline Igo is a seasoned professional in digital marketing and conversion rate optimization, currently serving as the Director of Website Experience and Optimization at Henry Meds since May 2024. Prior to this role, Igo worked at Intellimize from September 2021 to April 2024, first as a Senior Customer Success Manager and earlier as a Customer Success Manager, where expertise in experimentation AI was leveraged to enhance customer growth. Previous experience includes managing conversion optimization at Assurant, where Igo employed various testing methodologies, and overseeing digital marketing campaigns at 360i as a Conversion Practice Supervisor and Manager. Earlier roles involved significant contributions to research and marketing analysis, building a strong foundation in data-driven decision-making and client relationship management. Igo holds a B.A. in Psychology with minors in Statistics and Art from Southern Methodist University.