Sally Daniels

Sally Daniels is an accomplished finance professional and leader with extensive experience in various roles within the accounting and business sectors. Currently serving as the Chief Executive Officer at Henshaws since December 2021, Daniels has also held the positions of Interim Chief Executive Officer and Finance Director. Previous experience includes serving as Financial Controller at Parsons Chartered Accountants and project management at What About School?, where a family home was transformed into marketable apartments during world travel. Additional roles include Customer Support Manager at MORE THAN ENOUGH LIMITED, where significant improvements to customer experience were achieved, and entrepreneur in Croatia, running a tourism business and developing digital skills. Daniels' career began at Zurich Life, where responsibilities included leading financial reporting and management accounting. Academic credentials include qualifications from The Chartered Institute of Management Accountants, a P.G.C.E from the University of Bath, and other finance and education certifications.