Burcu Yurtseven

Burcu Yurtseven is a seasoned marketing professional with extensive experience in influencer marketing and strategic planning. Currently serving as Senior Influencer Marketing Manager at Hepsiburada since January 2022, Burcu previously held the position of Influencer Marketing Manager. Prior roles include Strategy Group Head at VMLY&R, where responsibilities encompassed developing brand and communication strategies, analyzing consumer insights, and monitoring brand performance for notable clients such as Migros and Coca-Cola Company. Burcu's career also includes strategic planning positions at PunchBBDO and Alafortanfoni, providing strategic insights for brands like Mercedes-Benz and L'Oréal Paris, as well as early roles in market research. Burcu's academic qualifications include studies at Istanbul University and Bahcesehir University.