Gaye Erbil

Gaye Erbil is an accomplished professional in marketplace growth, engagement, and customer relationship management, currently serving as the Head of Marketplace Growth & Engagement & CRM at Hepsiburada since April 2022. Gaye has extensive experience in developing merchant lifecycle management strategies, enhancing customer communications, and implementing actionable marketing recommendations to increase sales and engagement. Previous roles include significant positions at ING Türkiye, where Gaye focused on CRM and customer retention, as well as positions at Turk Telekom, IBTECH A.S., and others, demonstrating a strong background in data analysis, campaign optimization, and customer experience enhancement. Gaye holds a Bachelor of Science in Management Information Systems from Boğaziçi University, an MBA from Yıldız Teknik Üniversitesi, and additional education from Paderborn University.