Carol Alves is an accomplished marketing professional with extensive experience in integrated marketing and brand partnerships, currently serving as the Senior Vice President of Integrated Marketing at Their Campus Media since March 2022. Previously, Carol held key marketing roles at Barnes & Noble College from March 2014 to February 2022, where responsibilities included directing institutional marketing and managing brand partnerships to access over 6 million students nationwide. Earlier in the career, Carol worked as a Marketing Associate at Sony, implementing global marketing programs, and held various partnership marketing positions at Barnes & Noble College. Carol's educational background includes a Bachelor of Science in Marketing from Rutgers University.
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