Manuela Irimescu

Manuela Irimescu is an accomplished marketing professional with extensive experience in brand management, customer loyalty, and integrated marketing strategies across Europe and Africa. Currently serving as Senior Manager at Herbalife since July 2016, Manuela has transformed business growth initiatives into impactful marketing campaigns and supported local strategy adaptation for the EMEA markets. Prior experience includes roles as Marketing Manager at RNIB and founder of White Collar & Rainbow. Early career accomplishments include brand consultancy at Network Rail and brand management at KOSAROM GROUP, where Manuela oversaw brand portfolio planning and innovation. Academic credentials include a Master’s Degree in Corporate Brand Management from Brunel University and a Bachelor in Business Administration from Al.I.Cuza University.