HERE Technologies
Zara Barlas is an accomplished professional in corporate communications and marketing, currently serving as the Senior Director and Head of People & Customer Communications at HERE Technologies since February 2022, where responsibilities include leading global internal and customer-related communications strategies. Prior experience includes senior roles at BIOTRONIK from 2018 to 2022, overseeing global corporate communications and branding. Barlas has also held various positions in communications and marketing across multiple organizations, including Telefónica Germany and SAP, and has gained valuable experience as a freelance consultant for clients in medtech and academia. Educational credentials include a PhD in Transcultural Studies from Heidelberg University and advanced degrees from SOAS University of London and Queen Mary University of London.
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HERE Technologies
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HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging its open platform, HERE empowers its customers to achieve better outcomes - from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely.