Heritage House
Federico Cerrato has a robust professional background with extensive experience in leadership and financial management. Currently serving as Managing Partner and CFO at Heritage House since November 2014, Federico has played a pivotal role in various organizations, including co-founding TryPomm (2014-2017) and working as a Senior Consultant at TT&A engagement I relationships I experience (2011-2016). Previous positions include Coordinator at DSC digital | social | communication, Practice Leader at MSLGROUP, Director at Edelman, Director at Business Press, and Account at Burson Marsteller. Federico holds a Laurea Magistrale in Economics from Università Cattolica del Sacro Cuore, obtained between 1985 and 1994.
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Heritage House
We support companies as they transform, evolve and grow, helping them to protect and reinforce their reputation. We work alongside them to develop strategies and identify the most influential stakeholders and opinion leaders. We always pay attention to brand reputation in an approach which marries creativity with ethics. Our areas of expertise include defining communications strategies, creating international communications hubs and managing relations with the media and other influencers. We also have extensive experience in the area of crisis management. Our best practice sectors are healthcare, agro-chemical, food, imaging, transportation & logistics, manufacturing. Over the years we have built up wide expertise in the prescription drugs sector of the Pharma industry with multi-stakeholder projects from advocacy to disease awareness campaigns as well as managing consumer information and sensitization campaigns in the areas of nutrition and consumer healthcare.