Heritage House
Roberto Adriani serves as the Corporate Communication & Public Affairs Director at Heritage House Reputation Architects Srl since April 2015 and has been an Adjunct Professor of Media Studies at Università degli Studi di Milano since September 2018. Additionally, Roberto holds the position of Corporate Reputation and Crisis Communication teacher at Accademia di Comunicazione since April 2005. A member of the PR Week Global Awards Jury from 2022 to 2024, Roberto previously was the Crisis Communication & Public Affairs Practice Leader at Publicis Groupe from June 2002 to December 2014. Roberto's academic credentials include a Master's degree in Communications and Marketing from Accademia di Comunicazione, a Winter School program in Decision Making and Lobbying in the European Union from ISPI School, an Advanced course in Language and Communication from Università degli Studi di Firenze, and a Degree in Political Sciences from Università di Pisa.
This person is not in any teams
This person is not in any offices
Heritage House
We support companies as they transform, evolve and grow, helping them to protect and reinforce their reputation. We work alongside them to develop strategies and identify the most influential stakeholders and opinion leaders. We always pay attention to brand reputation in an approach which marries creativity with ethics. Our areas of expertise include defining communications strategies, creating international communications hubs and managing relations with the media and other influencers. We also have extensive experience in the area of crisis management. Our best practice sectors are healthcare, agro-chemical, food, imaging, transportation & logistics, manufacturing. Over the years we have built up wide expertise in the prescription drugs sector of the Pharma industry with multi-stakeholder projects from advocacy to disease awareness campaigns as well as managing consumer information and sensitization campaigns in the areas of nutrition and consumer healthcare.