HERO
Keith Rodenberg has a strong background in operations management, with experience in various leadership roles in the restaurant industry. Keith currently serves as the Director of Operations HERO Expansion LLC at Hero Doughnuts & Buns since February 2023. Previously, they were the Director of Operations Zone 2100 Florida at Whataburger from August 2020 to October 2022. Keith has also held positions such as VP of Operations at Twisted Root Burger Co. from September 2018 to March 2020, Regional Vice President Western U.S. at Zoes Kitchen from September 2013 to June 2018, and VP of Operations and New Store Openings at Bar Louie from December 2010 to April 2013. Before that, they held various roles at Romano's Macaroni Grill, including Senior Vice President of Operations, Regional Vice President of Operations, Regional Director, Area Director, and General Manager, between 1992 and 2010.
Keith Rodenberg attended the University of Texas at Tyler, but specific information regarding degree, field of study, start and end years is not available.
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HERO
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Started From a Pop-Up Now We're Here. Early mornings, loading a van, setting up a farmer’s market tent in the cold, heat, rain and sun. The first HERO Doughnuts outpost was a shared commercial kitchen where founder Wil Drake’s 2-day process of making brioche-style, yeast doughnuts started. Fresh fruit cooked down and mixed into glazes and fillings, topped with crunchy nuts, streusel, chocolate and sprinkles became the expression of joy that customers feel when they taste our doughnuts. What started as a “pop-up” grew into a market stall where folks lined up and the doughnuts sold out regularly. It became evident that doughnuts matter -- they bring people together, spark joy and satisfy our cravings with more than just sugar. Hero Doughnuts and Buns is now a restaurant that continues to evolve with a variety of fun, satisfying sandwiches, salads and treats. Wil Drake wants to make folks happy, and it's his earnest effort to maintain quality without compromise and his commitment to hard work that has elevated Hero Doughnuts and Buns to its cherished place in the Birmingham community, with plans to spread joy throughout the land.