Beth Peña

Beth Peña has been working in the design and creative space for over a decade. Beth began their career in 2007 as a Graphic Designer at RAIN, where they designed interactive media, websites, online advertising, and direct mail. In 2009, they moved to EKR, where they designed branding systems and accompanying campaigns for both digital and print platforms. In 2010, Beth joined Case NYC as an Art Director, designing and implementing large e-commerce sites, mobile & iPad apps, and assisting with branding, packaging, and productions. In 2013, they joined Martha Stewart Living Omnimedia as an Art Director, creating and maintaining brand standards for packaging and supporting collateral for licensed merchandise, developing and executing unique concepts for photo shoots, advertising, and in-store signage. In 2015, Beth moved to The Outset, where they served as Design Director, leading creative teams across branding and 360 campaigns in digital, print, and video mediums in the wellness, food, lifestyle, fitness, fashion, and beauty space. In 2021, Beth joined Hero Cosmetics as Design Director.

Beth Peña received a Bachelor of Fine Arts (BFA) in Graphic Design from Brigham Young University from 2006 to 2009. Beth also obtained an Associates of Art in Fine and Studio Arts from Northwest College from 2002 to 2004.