Sandra Vieritz

Sandra Vieritz has a strong background in consumer insights and market research. Sandra has held various roles at different companies over the years. Currently, they serve as the Insights & Analytics Global Lead for Healthy Snacks and Natural Spreads at Hero Group. Before that, they worked as a Sr. Consumer & Shopper Insights Manager at FrieslandCampina Germany GmbH from 2017 to 2021. Prior to that, they were a Research Manager/Referent Marktforschung at E.ON Energie Deutschland GmbH from 2016 to 2017. Sandra also worked as a Consumer Insights & Research Consultant at their own consulting firm, Sandra Vieritz Consumer Insight & Research Consulting, from 2014 to 2016. Additionally, they gained experience at Unilever Deutschland GmbH and Unilever Asia Private Ltd. SINGAPORE in various roles such as CMI Manager, CMI Associate Manager, and Brand Manager Assistant from 2003 to 2014.

From 1998 to 2003, Sandra Vieritz attended Fachhochschule Oldenburg/Ostfriesland/Wilhelmshaven, where they pursued a degree in International Business Administration. Sandra successfully completed their studies and obtained a Dpl-Kff- FH qualification.