Herschend Family Entertainment
Bill Germani possesses extensive experience in marketing technology and management, currently serving as the Director of Marketing Technology at Herschend Family Entertainment since July 2014. Previously held roles at the company include Marketing Technology Manager and Email Marketing Specialist. Bill's early career includes a Marketing Intern position at Clarion Inn and Conference Center-Hudson/Akon, where marketing tasks such as social media and email initiatives were supported. Bill also contributed to Pi Sigma Epsilon - Gamma Kappa Chapter as both VP of Marketing and VP of Professional Development, managing marketing projects and providing professional programming. Prior experience includes serving as Membership Drive Manager for WSTB Radio - 88.9 FM Streetsboro, focused on driving membership and corporate contributions. Bill earned a Bachelor's degree in Marketing/Marketing Management from The University of Akron in 2014.
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Herschend Family Entertainment
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Herschend is the parent company for a family of entertainment brands with a collective vision and mission of bringing families closer together by Creating Memories Worth Repeating®. The company’s roots date back to 1950 when the Herschend family founded their first attraction, a small cave tour in Branson, Mo., which later expanded into the famed Silver Dollar City®. Today, Herschend is recognized as the largest family-owned themed attractions organization in the US., with 11,000+ employees across 26 properties that collectively entertain more than 14 million guests annually. The company’s more than 70 years of success is a credit to the deep-rooted culture of “Love in Action,” built on the Herschend family values of kindness and caring. Love can be found at every Herschend property, every day, from the way guests are treated to how the company cares for its employees. These values are reflected in the company's Leading With Love curriculum and Herschend GROW U., our free employee education assistance program. Operating companies within Herschend include Herschend Family Entertainment (Dollywood® Parks & Resorts, Silver Dollar City® Attractions, Adventure Aquarium®, Newport Aquarium®, Kentucky Kingdom®, and Wild Adventures®), Herschend Live (Harlem Globetrotters®), Herschend Entertainment Studios (Splash & Bubbles® and Chuggington®) and Herschend Adventure Holdings, LLC (Pink Adventure Tours®).